“Don’t miss out on the latest deals”, “subscribe to our newsletter”, “get exclusive offers and personalized tips for shopping” – for many businesses, e-mail marketing is still the primary and most effective customer acquisition channel...

So-called "data subjects", including consumers and employees of B2B business partners, have several rights under the EU Data Protection Regulation (GDPR). In practice, one of the most relevant of these is the right to access under Art. 15 GDPR...

GDPR rights aim to ensure transparency of data processing, and to enable individuals to have a say in which information on them is stored. Replies to related requests may contain sensitive information, if not a copy of all data retained...

Where processing of personal information is based on consent, the EU General Data Protection Regulation (GDPR) sets quite a few conditions that must be met so that the user’s consent is regarded effective and lawful...

In the age of big data, the aim of giving natural persons effective control about what information exist about them out there seems ambitious. Nevertheless, the General Data Protection Regulation (“GDPR”) includes the principles of data minimization...